At the 2026 Repak Resource Awards, gala awards ceremony on Friday 23rd of October, Midland Tyre Services were crowned the 2026 Irish Tyre Champion.
The Repak Resource Awards celebrate organisations and businesses delivering real impact through waste prevention, recycling, resource eficiency, packaging innovation, reuse and refill initiatives, and circular economy solutions.
The Tyre Champion award celebrates businesses that champion innovation in sustainable rubber and tyre management and highlights the creative use of recycled tyres to make eco-friendly products, manufacture tyres sustainably, or reduce waste by sourcing alternatives.
Repak represents over 3,500 Members across Ireland, operating under licence from the Department of Climate, Energy and Environment. They play a central role in the packaging chain in Ireland and ensures that packaging is collected and recycled in a smart and eficient manner. In doing so, they preserve valuable resources, and minimise the environmental impact of packaging.
The Tyre Champion award was sponsored by CIRCOL ELT who operate under approval from the Irish Department of Environment, Climate and Communications (DECC) and whose work focuses on finding sustainable outcomes for end of life tyres. Efective management of tyre waste using environmentally responsible solutions, helps conserve natural resources, reduce pollution, cut down on energy consumption, and slow down global warming.
Renowned as the predominant fleet mobility specialists in Ireland, Midland Tyre Services’ entry demonstrated their commitment to a sustainable tyre sector. Their entry detailed how they endeavoured to eliminate waste streams at source, ‘designing out’ potential error points and simultaneously delivering dynamic and commercially sound value propositions for their customers and users. Midland Tyre Services’ entry laid out how they had deployed new technology innovations; such as proprietary IT solutions and data mapping to support these objectives in addition to extensive customer and industry engagement over the previous twelve months, designed to change mindsets away from traditional PPK return on investment models to a whole of serviceable life approach.
Repak noted that Midland Tyre Services; “Won the Tyre Champion Award for their initiative on helping fleet and transport operators unlock the environmental and economic benefits of the circular economy through efective tyre management, education and maintenance, supporting longer tyre life and more sustainable fleet operations.”
Commenting on the win, Chris Parle, Chief Commercial Oficer for Midland Tyre Services noted that: “Midland Tyres are thrilled to have our significant eforts in developing and delivering a more sustainable sector recognised nationally by the leaders in waste reduction and prevention.
“For the last number of years we have invested significantly in technology, people and processes and this has really borne fruit with deliverable results for our customers and stakeholders, not only in terms of cost management and control, but significantly also in terms of waste prevention, reduction and control. I am delighted for the entire team that this success has been recognised in such a significant way with this award.”
