Key appointments support continued expansion at Principal Logistics Technologies


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Innovative supply chain solutions developer Principal Logistics Technologies has appointed two new senior sales managers, recruited several technical specialists to its development and support teams, and opened a new office in Birmingham, UK to support its ongoing business growth. The company has secured a number of new contracts in the past year and expanding its operations in these key areas will reinforce its business development, enhance its customer services, accelerate the development of its core WMS, ERP and SCM applications, and provide additional support to its growing customer base.

Aidan Rice and Bright Masih have joined the company as sales managers. Aidan and Bright will provide additional resources to liaise with customers across all sectors. Both report to Sales Director Joe O’Shea. Aidan is an experienced senior professional with in-depth knowledge across multiple business functions and business sectors. He has held numerous senior and leadership roles in businesses in the UK and Ireland over the past 20 years. Bright has more than 20 years’ experience in senior sales and business development roles for various international software companies covering sectors such as warehousing and retail.

“Bright and Aidan have the detailed knowledge and understanding of our rapidly evolving market that will add value for our customers and reinforce our sales offering,” says Joe O’Shea. “We have won a number of new contracts this year in sectors such as 3PL, pharmaceuticals, transport, food service, temperature controlled, and retail and they will help us build on these achievements and grow our business.”

Principal Logistics Technologies has recruited a number of application specialists to its development and support teams based in Dublin, Ireland and Manchester, UK. The six new team members will add skills and resource across the company’s portfolio and enable it to introduce new and additional capabilities in areas such as eCommerce, AI, web-enablement, and business intelligence. The new recruits will report to Chief Product Officer Mike Cox.

“Our products are already web-enabled and include numerous artificial intelligence-based capabilities as well as optional business intelligence functionality, and these areas are evolving rapidly,” says Mike Cox. “Adding to our team in these areas will expand our ability to support new and existing customers and develop our products to meet their future expectations and requirements.”

The new Principal Logistics Technologies office in Birmingham was opened earlier in 2023 to complement its existing operations in Dublin, Ireland and Manchester, UK. The location was chosen because of its proximity to numerous current and anticipated warehouse developments and logistics hubs in central and eastern England, including those located along the M6, M1, M40, and A14 motorways.

“We have had another successful year with new contracts across many sectors as customers recognise our ability to provide innovative solutions to support and enhance their rapidly evolving supply chain operations,” says Joe O’Shea. “Adding to our business development, technical, and support teams will enable us to provide even higher levels of service, maintain our position as a product and business innovator, and continue to build for the future.”