MAN one of Germany´s most valuable brands
16/06/2014
Interbrand has listed Munich-based commercial vehicle and engineering giant MAN as one of the most valuable brands in Germany.
According to the latest survey by the well-known consulting firm, MAN ranks among the twenty most valuable brands in the nation.
The results list Germany´s Top 50 brands, with MAN holding an impressive 20th place based on a brand value of some 1.7 billion euros. This puts the Munich-based commercial-vehicle and engineering company ahead of other strong brands, such as Metro, TUI, Henkel and Deutsche Post.
In calculating the value of each brand, Interbrand made use of three separate analyses. These evaluated the company´s financial earnings power and the significance of the brand in terms of customer buying decisions as well as brand strength, which is influenced by factors such as brand awareness and brand leadership.
“The survey shows that as a result of our brand campaign ‘MAN kann’ and our high-impact sports sponsoring activities, we have positioned the MAN brand in a targeted manner, making a significant contribution to our enterprise value. A strong brand promotes confidence in MAN´s products and services on the part of both our customers and our employees,” says Andreas Lampersbach, Head of Corporate Communications for the MAN Group.
