Jaguar Land Rover Special Operations launched



Jaguar Land Rover Special Operations will focus on designing and engineering high specification vehicles, bespoke commissions, heritage products and branded goods.

To complement the genesis of the new business division, Jaguar Land Rover will invest in the creation of a new state-of-the-art Special Operations Technical Centre in the UK’s West Midlands.

Land Rover Special Operations, will offer a range of products and services: high specification vehicles that showcase the best of both brands, including high performance derivatives, ultra luxury products and limited run collector editions; truly bespoke commissions and an extended choice of colour and trim specifications and accessories, heritage products including vehicle recreations, servicing and restorations, and the creation and provision of heritage vehicle parts; and a new portfolio of branded goods that will engage with a wide audience of current and potential customers.

Jaguar Land Rover Chief Executive, Dr. Ralf Speth, commented: “The creation of Jaguar Land Rover Special Operations demonstrates our continued commitment to placing customers at the heart of everything we do. This investment in exciting and desirable products will reinforce the global reputation of both Jaguar and Land Rover brands.”

John Edwards, Managing Director of Jaguar Land Rover Special Operations, added: “As a business, we are completely focused on enhancing and personalising the relationship our most discerning and enthusiastic customers have with our brands. By creating a Special Operations division we can harness the very best talent and expertise Jaguar Land Rover has – to deliver exceptional products and services our customers will love for life.”