More awards for Volvo Trucks ads



The accolades are the latest endorsements for the campaign which also received ‘Best in Show’ at The One Show and ‘The Black Cube’ award at the ADC Awards advertising competition.

At a ceremony held last week in Battersea, London, Volvo Trucks’ Live Test ad campaign took home top honours at the D&AD competition including a ‘Black Pencil’ in the Online Branded Films category and ‘Yellow Pencil’ awards in the Integrated, Online Branded Films and Cinema Commercials categories. D&AD’s awards are recognised throughout the world as setting the standard for creative excellence.

Judged over five days by 200 of the world’s leading creative minds, entries at the D&AD Awards are put through three rounds of deliberation making it one of the most rigorous competitions in advertising. The Black Pencil is reserved for truly ground-breaking work within advertising and design.

“The strong competition and thorough judging process make D&AD’s Black and Yellow Pencil awards among the most difficult prizes to win in advertising, so we are naturally delighted that they decided to honour the campaign in this way,” said Amanda Hiatt, Marketing Communications and PR Director for Volvo Trucks UK & Ireland.

“The truck industry is not usually represented at events like this, so that makes this win doubly exciting. It shows that the Live Test campaign really was successful. Through it we have been able to reach and engage not only truck drivers and our customers, but everyone else as well.”

“When surveyed, nearly half of the truck buyers who have seen the live test films indicate that they would be more likely to choose a Volvo the next time they buy a new truck. For us this is another strong sign that the campaign has been successful,” added Per Nilsson, Director Public Relations at Volvo Trucks.