Traynor’s: The experienced dealers

03/05/2017

Traynor’s Garage operate from 4,000sq ft premises located on a two acre site)

Changing your vehicle can be a stressful ordeal for people and this is why most tend to stay with the motor dealers that they know best.

Familiarity and trust aligned with an excellent customer service are important aspects of providing a good service and in that respect there are few that can match the package offered by Galway based Traynor’s Garage.

For the past 56 years, this family run business has been providing a loyal and efficient service to their large customer base which includes people from Galway, Roscommon and further afield.

A testament to the service that Brian Traynor and his son Damien offer is the amount of repeat custom that they have, with many of their customers buying vehicles off them since the doors were first opened in 1960.

Located on the Galway Road, Ballygar, Traynor’s are main dealers for LDV and Isuzu, while also offering other services such as 24hr vehicle recovery & tow truck service, fully equipped service workshop, accident repair centre, tyre sales and laser wheel alignment.

Brian worked hard to build up the business over the years and with the help of his wife Evelyn, they also ran a pub, hotel and restaurant in the town.

However, these days Brian has handed over the reins to his son Damien who revealed to us that he has been involved in the business from a very young age.

“I left school at 14 and I always had an interest in cars. I actually sold my first car at that age and I sold it to my teacher, who believe it or not is still dealing with us till this day,”stated Damien.

“We have built up an extensive customer base over the years and generally people that do business with us tend to stay with us. The most important thing is the customer and that is something that we have always worked on to ensure that they are happy.

“Our after sales is second to none and if anyone has a problem out of hours, it is me they will be ringing and then I will arrange what needs to be done. It is the direct approach and gives the customer peace of mind in knowing that the issue will be sorted by myself personally.”

Traynor’s Garage operate from 4,000sq ft premises located on a two acre site and last November, they became main dealers for Isuzu and LDV.

“There was a niche in the market for a good van and the LDV has made a successful return. You can get a top end of the market LDV for €23,850, which is excellent value.

“The warranty is for 200,000km or five years with roadside assistance. We have done our research into both makes and I most say I’m delighted with the reaction that we have had from our customers. Already our customer base and yearly turnover have increased.”

The LDV G10 van is brand new, but the formula behind the mid-sized van is familiar. It’s cheap, and it’s Chinese, and it’s not the first time we’ve seen that method used –particularly in the commercial vehicle segment. But unlike many of the Chinese-built models that have come before it, the all-new LDV G10 –which is built by industrial giant SAIC has earned rave reviews since its release.

The V80 covers a wide range of vehicles and these two have taken the market by storm, while the Isuzu range has always prided itself on excellence.

“Both makes are hugely popular and the fact that they have a five year warranty is a massive selling point for our customers.

“You have to believe in the product that you are selling and that is something we are 100% committed too. I’m excited by what these vans hold for the future.”

Damien revealed that at any given time, they would have 40 used vehicles on the premises, allowing the customer to run the rule of a wide range, while giving them plenty of options.

“The majority of our second hand vehicles have a 12-month warranty which gives the customer the satisfaction of knowing that the vehicle will be looked after cost free during that period.”

Damien feels that it is important to give something back to the community and that is why Traynor’s Garage sponsors many local clubs and associations.

“It is essential to give something back to the community as these are the people that have been supporting us for over 50 years and without them we wouldn’t be here. We support many local clubs including the St Brendan’s GAA club for the past 15 years.”

Damien is delighted with the direction that the business is currently and there is a certainly a feel good factor on the premises.

“We are taking a positive direction, obtaining the dealership for Isuzu and LDV has been massive for us and like I said it couldn’t be going better. We are investing in the business all the time, but we have never lost focus of what truly matters, the customer.”

Traynors Garage

Galway Road,

Ballygar,

Co. Galway

F42 WD58

Phone: 090-6624546

Taken from Irish Trucker & Light Commercials magazine, Vol 19 No 9, October/November 2016 



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